FrutaPOP, the makers of the world’s leading gourmet, alcohol-infused ice pop unveiled its new packaging design at The International Restaurant & Foodservice Show of New York at the Jacob K. Javits Convention Center in New York City on March 3-5.

“We are thrilled to launch our new packaging design at the International Restaurant & Foodservice Show,” said Tracy Memoli, co-founder of FrutaPOP. “Our new look reflects our fun and artful philosophy as a company as well as our continued commitment to using natural, healthy ingredients in all of our ice pops.”

Together, Tracy Memoli and Laurance Rassin created FrutaPOP: The Art of POP as a healthy alternative to all ready-to-eat, single serving frozen cocktails currently on the market in the U.S.